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Meet Amanda

We are the names, faces, and energy behind The New Blak!
Our mission is to help you take the first step toward a sustainable and ethical fashion. It is time for a revolution in the fashion industry!
Amanda Dare

Owner/Founder | Fashion Designer

Meet Amanda Dare Dougherty, The New Blak's fearless leader. Amanda’s dream has always been to have a sustainable and ethical fashion line, at an affordable price point. With a background in theater arts and retail management, Amanda first began to incite positive change in the fashion industry at the local level. The New Blak was created in Louisville KY to combat fast fashion in 2015 and has continued to grow ever since!

“I am very happy to have the love and support from a talented group of women that keep me going and keep me sane every day! Thanks to these ladies for being my Girl Gang!”


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